{"id":4195,"date":"2022-08-30T14:04:37","date_gmt":"2022-08-30T12:04:37","guid":{"rendered":"https:\/\/www.hpc-adlis.fr\/?p=4195"},"modified":"2024-11-26T13:38:30","modified_gmt":"2024-11-26T12:38:30","slug":"what-is-360-marketing","status":"publish","type":"post","link":"https:\/\/www.hpc-adlis.fr\/en\/what-is-360-marketing\/","title":{"rendered":"What is 360 marketing?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”5%” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text css=”.vc_custom_1661861902645{padding-bottom: 60px !important;}”]\n

The expressions 360\u00b0 marketing and 360\u00b0 communication refer to the marketing and communication strategies implemented by brands to take advantage of all on and off-line communication vectors as effectively as possible.<\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1661862129010{padding-bottom: 60px !important;}”]\n

360\u00b0 optimization of multichannel prospecting plans, both on and off-line, combined with a \u201cseamless\u201d shopping experience (continuity and fluidity of the customer experience in their purchasing journey) and personalisation of the customer relationship are the central pillars of a winning omni-channel policy.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1661862155695{padding-bottom: 60px !important;}”]\n

HPC-ADLIS assists you in the implementation of omni-channel campaigns with a platform designed in conjunction with you.<\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1661862211632{padding-bottom: 60px !important;}”]\n

You can orchestrate the sending of SMS, e-mails and personalised print media based on a schedule defined by you, while personalising the discourse and the visuals according to your own segment.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”5%” bottom_margin=”10%” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ text_color=”#000000″ button_color=”default” button_color_hover=”#ffffff” link_type=”regular” alignment=”center” display=”block” link_text=”Learn more about our collaborative cross-channel marketing solution” url=”https:\/\/www.hpc-adlis.fr\/en\/cross-channel-marketing\/” padding_top=”5px” padding_bottom=”5px” padding_left=”5px” padding_right=”5px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”2812″ bg_position=”left top” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-sm vc_hidden-xs”][vc_column_text css=”.vc_custom_1661862319027{padding-top: 80px !important;padding-bottom: 70px !important;padding-left: 50px !important;}”]\n

Would you like to have
\na chat about your problems over a coffee?<\/h3>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-sm vc_hidden-xs”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”63%” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”large” button_style=”see-through-2″ color_override=”#33ff33″ hover_color_override=”#ffffff” hover_text_color_override=”#000000″ icon_family=”default_arrow” text=”Contact us” url=”https:\/\/www.hpc-adlis.fr\/en\/contact-uk” css_animation=”zoomIn”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ bg_image=”2812″ bg_position=”left top” bg_repeat=”no-repeat” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text css_animation=”fadeInLeft” css=”.vc_custom_1661862340526{padding-top: 20px !important;padding-bottom: 10px !important;padding-left: 5px !important;}”]\n

Would you like to have\u00a0a\u00a0chat about your\u00a0problems over\u00a0a\u00a0coffee?<\/h3>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”center” phone_text_alignment=”center” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-lg vc_hidden-md”][vc_row_inner column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”5%” 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DIGITAL
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DIGITAL
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\nZone d’activit\u00e9 A<\/span>
\n59175 Templemars<\/span>
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\"LocalisationRue du Plouvier,<\/span>
\nZone d’activit\u00e9 A<\/span>
\n59175 Templemars<\/span><\/p>\n

France<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-lg vc_hidden-md”][vc_column_text]\n

\"Localisation+33 03 20 51 51 40<\/span><\/a>
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\u00a9 All rights reserved 2020 | HPC-ADLIS | Legal notice<\/a> | Created by Agence Bradford<\/a><\/span>
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\u00a9 All rights reserved 2020 | HPC-ADLIS | Legal notice<\/a> | Created by Agence\u00a0Bradford<\/a><\/span>
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